America, Brace Your Heart: Dolly Parton Stuns in Budweiser’s Super Bowl Commercial
Just days after the world honored Dolly Parton’s milestone 80th birthday, the beloved “Appalachian Angel” has delivered a performance that’s left over 100 million Super Bowl viewers speechless—and teary-eyed.
In celebration of Budweiser’s monumental 150th anniversary, the company released what is already being hailed as the most powerful Super Bowl commercial in two decades. Titled “American Icons”, the 2026 ad is more than just a tribute to beer—it’s an emotional masterpiece of resilience, friendship, and American pride, underscored by a heart-stirring rendition of a rock classic.
The one-minute cinematic spot tells the touching story of a young Clydesdale foal and a vulnerable bald eagle chick, struggling through fierce weather and harsh terrain. As they journey together through snow and storms, their bond grows—and so does the impact of the soundtrack guiding their way.
A Trio of Musical Legends
- The Voice: Dolly Parton, now 80, lends a soaring, soulful rendition to the rock anthem “Free Bird.” Her voice carries the weight of experience, still radiant with emotion and power.
- The Ghost: The haunting slide guitar of Gary Rossington—the final surviving founder of Lynyrd Skynyrd—echoes throughout the track. Recorded shortly before his passing in 2023, his performance is a moving farewell.
- The Beat: Original Skynyrd drummer Artimus Pyle delivers a powerful, thunderous rhythm that breathes life into every frame of the commercial.
As the eagle spreads its wings and lifts off from the galloping Clydesdale’s back, rising toward a radiant sunset, Dolly’s voice climbs to a stunning crescendo. It’s a moment that has moved even the most hardened football fans to tears.
“I sat in the studio and just cried like a baby,” Artimus Pyle shared. “Dolly put her arm around me and said, ‘I understand.’”
A Message That Resonates Across Generations
The timing couldn’t be more powerful. With Dolly celebrating her 80th birthday on January 19 and America nearing its 250th anniversary, this ad has struck a deep national chord. It’s more than marketing—it’s a reminder of unity, legacy, and heart.
On X (formerly Twitter), the internet lit up instantly. One user wrote, “Dolly singing Free Bird with Gary’s guitar… I wasn’t ready for this level of emotion.” Another chimed in: “Budweiser just won the Super Bowl. Period. Dolly is a national treasure.”
Sources close to the production say Dolly was “profoundly honored” to contribute, especially knowing the track would include Rossington’s final performance. The result is a breathtaking tribute to southern rock, American roots, and enduring friendship—timeless themes that speak to the heart of the country.
As the screen fades to black with the words “To the next 150 years,” it becomes clear: Dolly Parton hasn’t just endured eight decades—she’s still setting the tone for generations to come.
What’s Your Take?
Did Dolly’s rendition of “Free Bird” do justice to the original? Or did the unlikely duo of eagle and Clydesdale steal your heart? Share your thoughts in the comments—we’d love to hear from you.
